I make AI engines recommend your brand — not your competitor's.
From professional cricketer to building D2C brands to becoming India's go-to expert in Generative Engine Optimization. I help brands get cited by ChatGPT, Google AI, Perplexity, Claude, Gemini & Copilot.
From the cricket pitch to the cutting edge of AI search.
I didn't start in tech. I started on a cricket field. Professional cricketer. State-level wrestler. Discipline, pattern recognition, and an obsession with outperforming opponents — that's what sport taught me.
Then came an MBA, and a realisation: India's D2C brands were building incredible products but had no idea how to be found online. So I built two businesses — a premium Kashmiri dry fruits brand and a digital marketing agency serving India's D2C ecosystem.
Working hands-on with dozens of brands, I noticed something most marketers were ignoring: buyers were shifting from Google to AI. They weren't searching "best protein powder" on Google anymore — they were asking ChatGPT.
I spent months reverse-engineering how AI engines recommend products. I tested hundreds of prompts across ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and Copilot. I studied what makes one brand get cited and another get ignored. And I cracked it.
Now I help D2C brands become the answer when someone asks AI what to buy. Not through tricks or hacks — through structured, citation-worthy content that AI engines trust and recommend.
"The brands that win in 2026 won't be the ones spending the most on ads. They'll be the ones that AI trusts enough to recommend."— Achal Pandey
What happens when a buyer asks AI about your category
Brands I've made AI-visible
I don't just talk about GEO — I do it. Here are real D2C brands I've helped get discovered, cited, and recommended by AI engines.
Lifelong is one of India's fastest-growing appliance brands on Amazon and quick commerce. They had strong marketplace presence but were completely invisible when buyers asked AI engines for kitchen appliance recommendations.
Barosi makes small-batch ghee, honey, and oils sourced directly from Indian farms. A premium brand loved by its customers but completely missing from AI-powered product discovery — while generic competitors dominated every prompt.
Rare Amrit is a premium dry fruits brand sourcing the rarest Kashmiri mamra almonds, walnuts, and saffron. I built this brand from scratch alongside my partner — and used it as the testing ground to develop my entire GEO methodology.
Sammsara creates handcrafted luxury home decor — from artisan candles to statement pieces. In a category where AI recommendations were dominated by mass-market brands, they needed to stand out as the premium, design-first choice.
From invisible to recommended — in 4 steps
Deep Audit
I query all 6 AI engines with prompts your buyers actually use. You see exactly where you stand.
Build Citation Layer
LLMs.txt, structured FAQs, schema markup — everything AI needs to trust and recommend your brand.
Publish & Optimize
Strategic content targeting exact prompts where you're missing. All built for AI citation.
Track & Scale
Monitor your citation rate across all engines. See which platforms drive real revenue.
Thinking out loud about GEO
What is GEO? The Complete Guide for D2C Brands in 2026
Everything about Generative Engine Optimization — and why it matters more than SEO.
GEO vs SEO: Why Ranking on Google Isn't Enough Anymore
Google AI Overviews changed everything. Your SEO strategy needs a GEO layer.
LLMs.txt: The New Sitemap That Makes AI Recommend Your Store
What is LLMs.txt, why every Shopify store needs one, and how to set it up.
Let's find out how AI sees your brand today.
I'll personally audit your brand across ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini & Copilot. You'll get a clear picture of where you stand, where competitors win, and exactly what to do next.
Book My Free GEO Audit →